Stop guessing your prices. Enter your costs and the profit you want — we'll tell you what to charge after Etsy takes its cut.
Most sellers price by adding a markup to their cost — then wonder why the profit never shows up. The problem: Etsy's 6.5% transaction fee, payment processing, and the $0.20 listing fee all come off the top, so a naive markup leaves you thinner than you think.
This calculator works backwards. You tell it your cost and the margin you actually want to keep; it solves for the price that delivers that margin after every Etsy fee. Turn on the Offsite Ads option to price defensively, so even ad-driven sales still hit your target.
One caveat: the $0.20 listing fee is a fixed cost per listing, so at very low prices it eats a large share of the sale. If the recommended price looks high on a cheap item, that fixed fee is usually why — bundling or raising your base price helps.
Start from the profit you want to keep, not a markup. Add your item cost, then work out the price that still leaves that profit after Etsy's 6.5% transaction fee, payment processing, and the $0.20 listing fee. This calculator does that math for you.
It varies by category, but many handmade and print-on-demand sellers target a 40–60% margin on the item price to leave room for Offsite Ads, discounts and returns. Use the margin field to test what a given target means for your price.
If you've passed $10,000 in sales, Offsite Ads is mandatory (12%), so pricing it in protects your margin. Below that it's optional (15% when it triggers) — pricing defensively means ad-driven sales never turn into losses.
Peeksy tracks any Etsy shop's prices every 6 hours and alerts you when a competitor changes theirs — so you price with the market, not blind.
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