Best Etsy Analytics Tools 2026 — An Honest Comparison
We've used, tested, or evaluated every major Etsy analytics tool — eRank, EverBee, Alura, Koalanda, Marmalead, EtsyHunt, and Peeksy. Here's what we actually think.
By the team behind Jellies Design — 85,000+ Etsy sales, 4.9★ rating
There are at least a dozen Etsy analytics tools on the market right now. Most comparison articles rank them by whoever pays the highest affiliate commission. This isn't that article.
We've been selling on Etsy since 2019. We've used, tested, or evaluated every major tool in this space — some for years, some for a few weeks before uninstalling. Here's what we actually think about each one, what it's best at, what it's not, and who should use it.
No tool does everything well. The ones that claim to are lying. The real question isn't "which is the best Etsy tool?" — it's "which combination of tools fits your shop, your stage, and your budget?"
How We Evaluated
We looked at five things for every tool:
Core strength. What is this tool genuinely best at? Not what their marketing says — what it actually delivers better than alternatives.
Data quality. Are the numbers accurate? Estimated sales that are off by 50% are worse than no data at all.
Pricing fairness. Does the pricing make sense relative to what you get? A $30/month tool needs to deliver meaningfully more than a $10/month one.
Who it's for. A beginner with 20 listings needs different things than a seller with 500 listings doing $10K/month.
What's missing. Every tool has gaps. We'll tell you what they are.
1. eRank — Best for Keyword Research & SEO
Pricing: Free / $9.99 (Pro) / $29.99 (Expert) Users: 2M+ Etsy sellers Best for: Keyword research, listing audits, trending keywords
eRank is the most established Etsy SEO tool on the market. If you sell on Etsy and you've never used eRank, start here. The free tier alone gives you keyword research, basic listing audits, and trend data — which is more than most paid tools offered five years ago.
Where eRank excels: The Keyword Tool and Keyword Explorer are the best in the category. Search volume, competition scores, CTR data, international breakdowns — it's comprehensive. The Listing Audit catches missing tags, spelling errors, and SEO gaps across your entire shop. Trend Buzz shows you what buyers search for across Etsy, Amazon, eBay, and more.
What's less impressive: eRank's competitor tracking exists but it's secondary. The Shop Info feature shows a 30-day sales graph and recent listings for any shop, but there's no alerting, no price tracking, and no way to see what changed over time. The UI can feel overwhelming — there are dozens of tools, and new sellers often don't know where to start.
Pricing reality: The free plan is genuinely generous. Most sellers can get real value without paying. Pro at $9.99/mo unlocks competitor sales tracking and more search volume — worth it if you do keyword research regularly. Expert at $29.99/mo is only necessary if you manage multiple shops or need 100+ competitor tracking.
Verdict: If you only get one Etsy tool, make it eRank. It won't monitor your competitors for you, but it will make your listings significantly better.
2. EverBee — Best for Product Research & Discovery
Pricing: Free / $29.99 (Growth) / $99 (Business) Users: 900K+ creators Best for: Finding profitable products, estimating listing revenue, discovering trends
EverBee is the tool you use before you create a listing. It answers the question: "Is this product worth making?"
Where EverBee excels: The Chrome extension is excellent. Browse any Etsy listing and see estimated monthly sales, revenue, conversion rate, and trend data overlaid directly on the page. The product database covers 170M+ listings. The daily trends feature shows what's currently selling — useful for print-on-demand and seasonal sellers.
What's less impressive: EverBee is Chrome-extension-first, which means no standalone web dashboard for most features. Sales estimates are roughly 80% accurate by their own admission — directionally useful, but don't bet your business on exact numbers. And at $29.99/mo for the Growth plan, it's on the expensive side for what's essentially product research.
Pricing reality: The free tier is limited (10 searches/month). The jump to $29.99/mo is steep. If you actively research new products weekly, it pays for itself. If you research occasionally, you're overpaying for most months. There's no $10-15 tier for casual users, which feels like a missed opportunity.
Verdict: Essential if you're in product research mode — launching a new shop, entering a new niche, or doing print-on-demand. Less useful once you've established your product line and need to focus on optimization and monitoring.
3. Alura — Most Features in One Platform
Pricing: Free / $29.99 (Growth) / $69.99 (Professional) Users: 800K+ sellers Best for: Sellers who want one platform for everything
Alura tries to be the all-in-one Etsy tool: keyword research, product research, listing optimization, email marketing, Pinterest automation, A/B testing, shop analytics. It does a lot.
Where Alura excels: The breadth is genuinely impressive. Keyword Finder, Product Seeker, Shop Analyzer, Listing Helper, email marketing, Pinterest posting — all under one roof. The Listing Helper that optimizes based on Etsy's seller handbook guidelines is useful. A/B testing for listings is a feature nobody else offers. The Chrome extension works well for on-page research.
What's less impressive: Jack of all trades, master of none. The keyword data isn't as deep as eRank's. The product research isn't as extensive as EverBee's. The competitor analysis is surface-level — shop stats and best sellers, but no time-series tracking. And at $29.99/mo for Growth, you're paying a premium for breadth over depth.
Pricing reality: The free tier lets you explore all tools with 10 searches/month — enough to test. Growth at $29.99/mo includes email marketing and A/B testing, which adds real value if you use those features. Professional at $69.99/mo only makes sense for multi-shop operations.
Verdict: Good choice if you want one subscription and don't need best-in-class for any single feature. Less ideal if you're serious about one specific area (SEO, product research, or competitor monitoring) and want the deepest data available.
4. Koalanda — Best Value for Accurate Data
Pricing: Free / $11.99 (monthly) / $5.99 (annual) Users: Growing (smaller than eRank/EverBee) Best for: Price-conscious sellers who want accurate competitor data
Koalanda is the underdog that punches above its weight. Simple pricing, clean UI, and a focus on data accuracy.
Where Koalanda excels: Data quality. Koalanda claims 100% accurate shop sales history (from the Etsy API) and 90% accurate keyword search scores. The Shop Inspector shows 30-day and 12-month sales history for any shop. The Listing Inspector tracks individual listing sales in real-time. Keyword research is solid. And the Listing Editor lets you edit tags, titles, and descriptions without leaving the platform. All of this for $5.99/month on the annual plan.
What's less impressive: The user base is smaller, which means less community support and fewer tutorials. No email alerts or notifications. No sub-daily tracking — snapshots are daily at midnight UTC. No tag change detection. The free tier is quite limited. And there's no Chrome extension — it's web-only.
Pricing reality: At $5.99/mo (annual), Koalanda is the best value in the entire Etsy tool market. You get unlimited access to all features. No tiered feature gates, no daily search limits. If budget matters, this is your tool.
Verdict: Excellent for sellers who want solid data without spending $30/month. The simplest pricing model in the market. Falls short on monitoring and alerting, but for research and analysis at this price, nothing else comes close.
5. Marmalead — Best for SEO Beginners
Pricing: $19/mo (single plan) Users: Established, declining Best for: New sellers learning Etsy SEO
Marmalead was one of the first Etsy SEO tools and still has a loyal following among sellers who value its simpler approach.
Where Marmalead excels: The interface is cleaner and less overwhelming than eRank. Keyword grading is straightforward — green means go, red means avoid. The side-by-side keyword comparison makes it easy to choose between options. For sellers who find eRank's dozen tools intimidating, Marmalead's focused approach can be a relief.
What's less impressive: At $19/month with a single plan, it's expensive for what it offers — especially compared to eRank's $9.99 Pro plan that includes more features. The data feels less current than competitors. Feature development has slowed. No competitor tracking, no listing editor, no product research.
Pricing reality: Hard to justify at $19/mo when eRank Pro costs half and offers more. The value proposition has eroded as competitors have improved.
Verdict: Still usable if you're already comfortable with it, but hard to recommend for new users when eRank and Koalanda offer more for less.
6. EtsyHunt — Most Aggressive on Features & Pricing
Pricing: Free / $7.99 (Basic) / $15.99 (Pro) / $59.99 (Elite) Users: 200K+ sellers, 1M+ Chrome extension installs Best for: Budget-conscious sellers wanting broad feature coverage
EtsyHunt has been growing fast with an aggressive feature set and competitive pricing.
Where EtsyHunt excels: Massive product database (62M+ products). Broad feature set: keyword research, product research, shop analysis, listing optimization, AI tools. The Chrome extension has over a million installs. Basic plan at $7.99/mo includes 100 searches/day and 5 shop tracking slots — generous.
What's less impressive: Chinese origin can raise trust concerns for some Western sellers (fair or not, it's a factor in purchase decisions). The UI feels cluttered. Data tracking features exist but are buried within a product-research-heavy interface. Some features feel like quantity over quality.
Pricing reality: Competitive. The free tier is generous. $7.99/mo for Basic is reasonable. But the Elite plan at $59.99/mo is hard to justify unless you need unlimited everything.
Verdict: Worth trying if you want a lot of features for a low price. The data quality and UX don't match the polished feel of eRank or Koalanda, but the value-per-dollar is high.
7. Peeksy — Best for Ongoing Competitor Monitoring
Pricing: Free / $9.99 (Starter) / $24.99 (Growth) Users: Pre-launch / early Best for: Tracking what competitors change over time
Full disclosure: this is our tool. We built Peeksy because none of the tools above answered our core question: "What did my competitors change this week?"
Where Peeksy excels: Time-series monitoring. Peeksy takes snapshots every 6 hours and compares them. Price change detection with email alerts — no other tool does this. Tag change tracking over time, so you can see when competitors modify their SEO strategy. New listing classification (genuinely new vs. reactivated vs. updated). Sales velocity at sub-daily resolution. Email briefings that summarize competitor activity so you don't need to check a dashboard. Tag gap analysis — direct comparison of your tags vs. any competitor's.
What Peeksy doesn't do: Keyword research. Listing audits. Product discovery. Trend tracking. Peeksy is deliberately not an all-in-one tool. It does monitoring and does it deeply. For everything else, use eRank, EverBee, or Koalanda alongside it.
Why we built it this way: After 85,000+ sales on Etsy, we found that the "find keywords → optimize listings" part of the workflow was well-served by existing tools. The "watch what competitors are doing and react" part had no good solution. We were spending 30+ minutes a day manually checking competitor shops. Peeksy automates that.
Pricing reality: Free tier includes 2 shops with 7 days of history. Starter at $9.99/mo tracks 5 shops with alerts and extended history. Growth at $24.99/mo adds 6-hour snapshots and 25 shops. Competitive with eRank's pricing, but for a completely different function.
Verdict: Peeksy fills a gap no other tool covers. It's not a replacement for keyword tools — it's what you use after your listings are optimized, to watch the market move and respond faster than your competitors.
Quick Comparison Table
| Tool | Best For | Free Tier | Starting Price | Competitor Tracking | Alerts |
|---|---|---|---|---|---|
| eRank | Keyword research & SEO | Yes (generous) | $9.99/mo | 30-day sales graph | No |
| EverBee | Product research | Yes (limited) | $29.99/mo | Shop analyzer | No |
| Alura | All-in-one platform | Yes (10 searches) | $29.99/mo | Shop stats | No |
| Koalanda | Value & data accuracy | Yes (limited) | $5.99/mo (annual) | 30d + 12mo sales | No |
| Marmalead | SEO beginners | No | $19/mo | No | No |
| EtsyHunt | Budget features | Yes (generous) | $7.99/mo | Data tracking | No |
| Peeksy | Competitor monitoring | Yes (2 shops) | $9.99/mo | 6h snapshots + history | Yes (email) |
Our Recommended Stack (What We Actually Use)
After testing everything, here's what we run at Jellies Design:
eRank (Pro, $9.99/mo) — for keyword research, listing audits, and trend tracking. This is our SEO foundation.
Peeksy (Growth, $24.99/mo) — for competitor monitoring, price alerts, and tag tracking. This tells us what's changing in our market.
Etsy's built-in Stats — for our own shop's traffic sources, conversion rates, and search terms. Free and often underutilized.
Total: ~$35/month for keyword intelligence + competitor monitoring + our own analytics. That's less than one EverBee Business plan.
We don't use EverBee because our product line is established — we're not in discovery mode. We don't use Alura because we prefer best-in-class tools over an all-in-one. Your situation may be different, and that's fine.
Which Tool Should You Start With?
If you're brand new to Etsy: Start with eRank's free plan and Etsy's built-in Stats. Learn SEO basics, audit your listings, and understand your traffic. Cost: $0.
If you're launching new products: Add EverBee to research demand and validate ideas before investing time in production. Cost: $29.99/mo during research phase, then cancel.
If you want one tool for everything: Get Alura. You won't get the deepest data in any single area, but you'll get decent coverage across the board. Cost: $29.99/mo.
If budget is tight: Koalanda gives you the most for the least money. $5.99/mo annually for unlimited access is unbeatable. Cost: $5.99/mo.
If you're in a competitive niche: Add Peeksy to whatever SEO tool you use. Knowing your keywords is table stakes. Knowing what your competitors changed yesterday is the advantage. Cost: $9.99/mo for Starter.
If you're doing $5K+/month on Etsy: Use eRank + Peeksy. At this level, a competitor's price drop or strategy shift can cost you hundreds in lost sales. Automated monitoring pays for itself with one caught price change. Cost: ~$20-35/mo.
The Bottom Line
There is no single "best" Etsy analytics tool. There's the best tool for your specific stage, budget, and goals.
The tools that help you find the right keywords (eRank, Koalanda) are different from the ones that help you find the right products (EverBee). And both are different from the tools that help you watch what's happening in your market (Peeksy).
The sellers who outperform consistently aren't using one magic tool. They're using the right combination — and they're actually using the data to make decisions, not just collecting it.
Pick the tools that match your current biggest bottleneck. Use them for 30 days. If they help you make better decisions, keep them. If not, cancel and try something else. Every tool on this list has a free tier or a monthly plan — there's no risk in testing.
This article was written by the team behind Jellies Design, one of Germany's most successful Etsy shops with 85,000+ sales and a 4.9★ rating. We built Peeksy because we needed a competitor monitoring tool that didn't exist. We also use and recommend other tools in this article — because no single tool does everything, and honest recommendations build more trust than pretending otherwise. The term 'Etsy' is a trademark of Etsy, Inc. This application uses the Etsy API but is not endorsed or certified by Etsy, Inc.